This is where you can find all the latest datasets that are in Sandwell Trends, they are listed by topic name.

5 Datasets

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UnhideHide Minimum income standard for MOSAIC household types by postcode

Theme : Deprivation & Income

  • DescriptionThe minimum income standard figures for Sandwell were calculated by taking 2009 figures from the Minimum Income Standard website and applying these figures to MOSAIC household types. The MIS figures were apportioned to MOSAIC types based on different household compositions that make up each MOSAIC type and matched to postcode.
  • Headline FindingsThe minimum income standard figures show the minimum income that is required for each household after tax and benefits adjustments, to cover outgoings.
    * 21.6% of Sandwell households are classified as Mosaic group K - it is estimated that they need £17,162 a year to cover outgoings.
    * It is estimated that Mosaic group M - Elderly people reliant on state support - require the least amount of income of all household types, at £15,436 a year.
  • View some examples
Desc Output
Minimum income standard for MOSAIC household types by postcode : Mosaic Groups : 2009 : None

UnhideHide Mosaic 2009

Theme : Customer Insight

  • DescriptionMosaic Public Sector is Experian's classification of each UK citizen's location, their demographics, lifestyles and behaviours. It uses more than 440 data elements from a wide range of sources and classifies all UK citizens into 15 groups and 69 more detailed types. Despite being a modelled dataset, MOSIAC can enable a greater level of insight particularly when used to analyse other datasets. you can open a normal query view for MOSAIC, which will enable you to look at how individual groups are distributed by the other key geographies within Sandwell, e.g. wards and towns.
  • Headline FindingsMosaic provides detailed descriptive information on typical demographic, lifestyle and behavioural characteristics of customers. This is done by grouping households with similar characteristics together.  In Sandwell, the dominant groups are as follows:
    * K Residents with sufficient incomes in right-to-buy social housing (21.6% of Sandwell postcodes fall within this group).
    * I Lower income workers in urban terraces in often diverse areas (12.3% of postcodes).
    * J Owner occupiers in older-style housing in ex-industrial areas (9.6% of postcodes).
    * E Middle income families living in moderate suburban semis (9% of postcodes).
    * O Families in low-rise social housing with high levels of benefit need (9% of postcodes).
  • View some examples
Desc Output
Mosaic 2009 : Mosaic Groups : 2009 : None

UnhideHide Mosaic Grand Index

Theme : Quality of Life

  • DescriptionExperian have used their groups and types classifcation to make inferences about over 900 behaviours, attitudes and demographic factors in the form of an index score for characteristics against each household group and type. Data returned here shows the ‘net score’ of an area – this is the number of postcodes within that area that are significantly higher than the national average, minus the number that are significantly lower. This therefore shows the predicted propensity of a characteristic within an area – the higher the number, the more likely it is that households within that area have the characteristic being displayed. The chart next to the map shows this net value and also the number of postcodes within that area that are significantly higher than the national average (referred to as 'Greater than') and the number that are significantly lower (referred to as 'Less than').
  • Headline FindingsThis provides the data which underlies the Mosaic classification of households, and shows the predicted propensity of a characteristic within an area.  Below are some selected results:
    * At ward level, only Abbey has a higher than average proportion of people who are likely to be educated to university degree or higher, compared with the national average.
    * The most deprived ward in Sandwell (Soho & Victoria) has the highest proportion of people who describe themselves as being very worried about being attacked due to their skin colour.
    * Compared to the national average, there is a significantly low proportion of people who read broadsheet newspapers such as The Times, Daily Telegraph, The Guardian etc, whilst the readership of tabloid newspapers such as The Sun, Daily Mirror and the Daily Star is high.
  • View some examples
Desc Output
MOSAIC GRAND INDEX : Community Safety : : Are the following doing a good job : All Profiles : 2009
MOSAIC GRAND INDEX : Community Safety : : Very worried being attacked due to skin colour : 2009
MOSAIC GRAND INDEX : Education : Qualifications : University degree and higher : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Attending Art Events : All Profiles : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Attending Art Events : Classical music : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Communication Channels : Through Internet : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Internet sites by category : All Profiles :
MOSAIC GRAND INDEX : Engagement and Communications : Internet Sites by Category : Gambling : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Internet usage - location : Non Users :
MOSAIC GRAND INDEX : Engagement and Communications : Newspaper readership : All Profiles : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Newspaper readership : The Guardian :
MOSAIC GRAND INDEX : Engagement and Communications : Reading books : All Profiles : 2009
MOSAIC GRAND INDEX : Engagement and Communications : Sports and Leisure Activities : Wrestling : 2009
MOSAIC GRAND INDEX : Engagement and Communications : TV programmes : All Profiles : 2009
MOSAIC GRAND INDEX : General - Finances : Benefit Claimants : All benefit claimants : 2009
MOSAIC GRAND INDEX : General - Home Lives : Cars per Household : None : 2009
MOSAIC GRAND INDEX : General - Perspectives : Social attitudes : Reports on violence and crime affect my life : 2009
MOSAIC GRAND INDEX : Health : Hospital Episode Statistics - Coarse bands : All Profiles :
MOSAIC GRAND INDEX : Health : Hospital Episode Statistics - Coarse bands : All Profiles : 2009

UnhideHide Mosaic Public Sector 2012

Theme : Customer Insight

  • DescriptionMosaic Public Sector is Experian's classification of each UK citizen's location, their demographics, lifestyles and behaviours. It uses more than 440 data elements from a wide range of sources and classifies all UK citizens into 15 groups and 69 more detailed types. Despite being a modelled dataset, MOSIAC can enable a greater level of insight particularly when used to analyse other datasets. you can open a normal query view for MOSAIC, which will enable you to look at how individual groups are distributed by the other key geographies within Sandwell, e.g. wards and towns.
  • Headline FindingsMosaic provides detailed descriptive information on typical demographic, lifestyle and behavioural characteristics of customers. This is done by grouping households with similar characteristics together.  In Sandwell, the dominant groups are as follows:
    * K Residents with sufficient incomes in right-to-buy social housing (22.3% of Sandwell postcodes fall within this group).
    * I Lower income workers in urban terraces in often diverse areas (11.7% of Sandwell postcodes fall within this group).
    * E Middle income families living in moderate suburban semis (10.2% of Sandwell postcodes fall within this group).
    * J Owner occupiers in older-style housing in ex-industrial areas (9.8% of Sandwell postcodes fall within this group).
    * O Families in low-rise social housing with high levels of benefit need (9.7% of Sandwell postcodes fall within this group).

UnhideHide Mosaic Public Sector 2013

Theme : Customer Insight

  • DescriptionMosaic Public Sector is Experian's classification of each UK citizen's location, their demographics, lifestyles and behaviours. It uses more than 440 data elements from a wide range of sources and classifies all UK citizens into 15 groups and 69 more detailed types. Despite being a modelled dataset, MOSIAC can enable a greater level of insight particularly when used to analyse other datasets. you can open a normal query view for MOSAIC, which will enable you to look at how individual groups are distributed by the other key geographies within Sandwell, e.g. wards and towns.
  • Headline FindingsMosaic provides detailed descriptive information on typical demographic, lifestyle and behavioural characteristics of customers. This is done by grouping households with similar characteristics together.  In Sandwell, the dominant groups are as follows:
    * K Residents with sufficient incomes in right-to-buy social housing (22.5% of Sandwell postcodes fall within this group).
    * I Lower income workers in urban terraces in often diverse areas (12.1% of Sandwell postcodes fall within this group).
    * E Middle income families living in moderate suburban semis (10.5% of Sandwell postcodes fall within this group).
    * J Owner occupiers in older-style housing in ex-industrial areas (9.7% of Sandwell postcodes fall within this group).
    * O Families in low-rise social housing with high levels of benefit need (9.7% of Sandwell postcodes fall within this group).

 
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